Dallas Cowboys’ partnership with Blockchain.com signals more mainstream crypto exposure

April 13, 2022

For the first time, a crypto exchange is partnering with an NFL team in a long-term, exclusive relationship that could bring further exposure of digital assets to mainstream audiences. The partnership between Blockchain.com and the Dallas Cowboys was announced on Wednesday at the NFL team’s headquarters in Frisco, Texas, by Jerry Jones, the football team’s owner, president, and general manager alongside Peter Smith, Blockchain.com’s co-founder and CEO. NFL rules prevented the price or deal length from being disclosed, according to Brooks Wallace, head of communications at Blockchain.com.